Achieving Consensus on Secondary Marketing Education Curriculum and Instruction---A Delphi Study

Achieving Consensus on Secondary Marketing Education Curriculum and Instruction---A Delphi Study

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Question one asked: Aside from academics, what knowledge and skills should secondary Marketing Education contribute to a marketing program of study? The resultant findings identified that secondary-level Marketing Education encompass a broad curriculum inclusive of workplace/employability, business awareness, free enterprise, computer, and general knowledge and skills.... to uncover meaning units a€c academic skills a€c Completed skills certificate a€c Accounting Skills a€c Composition a€c Accounting, ... Customer satisfaction and loyalty a€c Communicate effectively a€c customer service a€c Communication a€c Customer serviceanbsp;...


Title:Achieving Consensus on Secondary Marketing Education Curriculum and Instruction---A Delphi Study
Author: Urs R. Haltinner
Publisher:ProQuest - 2008
ISBN-13:

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