Advertising in Developing and Emerging Countries

Advertising in Developing and Emerging Countries

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Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy.Joseph P. Helgert (PhD, Union Institute and University, Cincinnati) is an Associate Professor of Communications at Grand ... He has published in business and communications journals and maintains an interest in international advertising andanbsp;...

Title:Advertising in Developing and Emerging Countries
Author: Professor Emmanuel C Alozie
Publisher:Gower Publishing, Ltd. - 2012-08-28

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