Cultural Perspectives On Services Marketing
These include what some consider the acommoditizationa of consumer goods and services (Chebat and Dube I, 2000) and a tendency ... To combat the explosion in e-commerce, traditional retailers and service providers may use the physical environment to create added ... the contrast between on-line and off-line shopping, on-line shopping flow, customer reactions to olfactory elements, the benefits ofanbsp;...
| Title | : | Cultural Perspectives On Services Marketing |
| Author | : | Michael La Roche |
| Publisher | : | Emerald Group Publishing - 2005 |
You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.
Once you have finished the sign-up process, you will be redirected to your download Book page.
How it works:- 1. Register a free 1 month Trial Account.
- 2. Download as many books as you like (Personal use)
- 3. Cancel the membership at any time if not satisfied.
