Estrategias de Marketing Sectorial

Estrategias de Marketing Sectorial

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de su actividad. La mayorAsa de los visitantes de los museos y otros consumidores de productos culturales diferencian la ... En la era de las TIC y de las Aoltimas innovaciones en la tecnologAsa web, como son las redes sociales, (Facebook, Twitter, ... QUERO, J. (2011): AlManual de Marketing y ... BOIX, R. (2012): Al Creative Industries in Spain: the case of printing and publishingAr en LAZZERETTI, L. (ed.)anbsp;...


Title:Estrategias de Marketing Sectorial
Author: José María Cubillo y Alicia Blanco González
Publisher:ESIC -
ISBN-13:

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