Globalization of Services and the Making of a New Global Labor Force in India's Silicon Valley

Globalization of Services and the Making of a New Global Labor Force in India's Silicon Valley

4.11 - 1251 ratings - Source



Based on nine months of field research in Bangalore--ethnography, company visits and archives--I argue that the globalization of services differs crucially from the globalization of manufacturing because it incorporates middle class workers into global production. Since services have higher cultural content than manufacturing, the workers doing global service work--such as call center workers in India--show striking cultural transformation. Indian call center workers are culturally trained to serve markets in the global north. The rise of globalization of services is located in the restructuring of corporations in the US in the 1980s, a decade marked by two recessions. These recessions increased pressure on companies to reorganize along core and non-core work, a process helped by the introduction of Information Technology; initially non-core was increasingly taken over by outside vendors and was progressively moved to the premises of the vendors.She began her work as a voice trainer at the Dell Call Center in Bangalore where she was employed for two years. She was instructing others in accent neutralization. Her English was better because she had lived in Mumbai, the cosmopolitananbsp;...


Title:Globalization of Services and the Making of a New Global Labor Force in India's Silicon Valley
Author: Amandeep Singh Sandhu
Publisher:ProQuest - 2008
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA