International Business and Tourism

International Business and Tourism

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Whether ita€™s bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel a€“ and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade-in services. It provides new perspectives on tourism as a form of international business, and the implications for firms, the state and individuals. Split into four separate sections, with introductions outlining the key themes in each, it examines important topics such as: the role of governance and regulation in tourism services the effects of increased global mobility on tourism entrepreneurship how tourism businesses are becoming internationalized why other business sectors are increasingly interested in tourism. Case studies are used throughout to highlight important issues, from developments in the aviation industry to the rise of working holidays. This book gets to the core of a crucial service industry, and is essential reading for any researcher or student of tourism or international business.Porsche was originally established by the designer of the first VW Beetle, Ferdinand Porsche, whose grandson, Ferdinand PiAlch ... In the past, Porsche has benefited from close cooperation in order to drive its development costs down. ... and service standards in addition to their traditionally competitive pricing policies.


Title:International Business and Tourism
Author: Tim Coles, C. Michael Hall, Professor and Head of the Centre for Tourism C Michael Hall, Prof
Publisher:Routledge - 2008-02-13
ISBN-13:

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