Marketing Plans

Marketing Plans

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Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provide.This is the Sixth Edition of a book which, since its launch in 1984, has helped and encouraged hundreds of thousands of practising ... Many of them have been kind enough to write to me and thank me for the booka#39;s practical, no-nonsense style and approach to the subject. ... It is equally relevant for consumer, service and industrial goods companies, since the process is universal, although I have now anbsp;...


Title:Marketing Plans
Author: Malcolm McDonald
Publisher:Elsevier - 2009-01-07
ISBN-13:

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