This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.retailers still have the advantage of being able to offer a product range that is understood and convenient for consumers to ... Customers already had trust in these retailers to handle their shopping requirements at a high customer service level.
Title | : | Retail Product Management |
Author | : | Rosemary Varley |
Publisher | : | Psychology Press - 2006-01 |
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