The Fall of the Packard Motor Car Company

The Fall of the Packard Motor Car Company

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qThis is the compelling story of the puzzling decline and fall of one of America's most prestigious automobile manufacturers, a company that for most of the fifty-nine years of its history was a synonym for luxury, excellence, and corporate stability. Although many books have extolled the long, glamorous history of Packard, this book focuses on the dark, post-World War II years that led to its dissolution in 1956. For the first time, this book gives an authoritative, deeply researched, and convincing explanation of why the Packard Motor Car Company died in the midst of one of the greatest automotive booms in history.q--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights ReservedPackarda#39;s immediate problem was how to sell torsion bars to the public. They were complicated and hidden under the cars, where few buyers ever looked. ... retractable headlights, sculptured sides, a powered and reverse-slanted rear window (similar to the Balboaa#39;s), narrow whitewall tires, and the classic Packard grille.

Title:The Fall of the Packard Motor Car Company
Author: James Arthur Ward
Publisher:Stanford University Press - 1995

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