The Social Media MBA

The Social Media MBA

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It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza a€“ Director of Strategic Marketing Aviva by Jan Gooding a€“ Global Brand Director Dell by Stuart Handley a€“ Communications Director Evans Cycles by Will Lockie a€“ Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton a€“ Brand Marketing Manager Kodak by Madlen Nicolaus a€“ Social Media Manager Phillips by Hans Notenboom a€“ Global Director B2B Online Sage by Cath Sheldon a€“ Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.The product would either be delivered with a smile or a nice marketing letter. ... Whilst the fresh-faced young things are probably still part of the mix a€“ TV ads exhort customers to like your Facebook page instead of making a call to collect a free sample. ... Nothing communicates bad customer services like a page that hasna#39;t been updated in months. ... Should you post a clear message thanking everybody for their participation and recommending they engage with you more permanentlyanbsp;...

Title:The Social Media MBA
Author: Christer Holloman
Publisher:John Wiley & Sons - 2011-12-19

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